Experience

Some people identify themselves either technical or creative. I got over that hang-up a long time ago.

Atlanta, GA, Sept. 2016 to Dec. 2021

Corporate Technical Writer

Member of Business Process Improvement developing content for corporate and field teams, translating technical information into clear, practical guidelines. Collaborate with project managers, estimators, field personnel, IT and operations to produce best practice guidelines, training tools and strategic processes that enhance the user experience. Edit and format existing content and collateral to ensure alignment with corporate messaging and company brand. Manage the content, distribution and look-and-feel of the corporate knowledge management system. 

• Best practices

• Departmental processes

• Safety instructions

• Training materials

• PowerPoint decks

• How-to instructions

• Lessons learned

• Creative edits

Tucker, GA, Jan. 2015- Aug. 2016

senior copywriter

Crafted innovative copy that humanized the brand for cross-channel initiatives, including headlines, eBooks, infographics, video, digital marketing, print advertising, web copy, social media and direct mail. Wrote and edited creative content, ensuring brand voice and tone.

• B2B and B2C email

• Marketing brochures

• Collateral / one-sheets

• Video tutorials

• Landing pages

• Sales pitch decks

• Radio spots

• Conference signage

• Executive talking points

Tucker, GA, Aug. 2013 - Dec. 2014

senior communications program manager

Helped lead company’s cultural transformation initiatives, specifically driving programs supporting corporate responsibility, wellness, disaster response, and rewards and recognition. Authored and executed communication plans and content strategies for HR, IT and Corporate Communications. Developed 75+ creative email campaigns, promos, and engagement initiatives to enhance the company’s culture and brand. Drafted and delivered daily corporate announcements. Conducted employee satisfaction survey and performed data analysis on findings. Developed and delivered monthly HR and IT newsletters, and created multiple downloadable tool kits (for charity engagement roll-outs). 

• Corporate email

• Engagement events

• Department announcements

• Monthly HR newsletter

• Event invitations

• Downloadable toolkits

• IT updates

• Employee surveys / analysis

Atlanta, GA, Aug. 2009- Aug. 2013

Marketing Communications Manager

Created persuasive B2B marketing content, including e-brochures, product videos, web copy, and sales presentations. Ensured content was on-brand, consistent in style and tone and reflected appropriate value propositions. Optimized digital content for search and user experience across all media channels. Developed, edited and produced 15 product marketing videos that helped sales engage their audience, demonstrate product features, articulate value, and drive demand. 

• Product marketing videos

• Video tutorials

• B2B sales collateral

• Product brochures

• Sales pitch decks

• Conference signage

Atlanta, GA, March 2004 - Aug. 2009

Senior Technical Writer

Created single-source, topic-based content for six software applications, delivered across web, mobile and print. Translated technical content into functional user-friendly information. 

• Implementation guides

• User manuals

• FAQs

• Release notes

• Knowledge base

• User guides

• Training manuals

• Release notes

• Online help

• Knowledge base